Portfolio

Hi,
I’m Zihan Tang
Graduated from @ Royal College of Art
Based in London
Email: zihan8793@gmail.com

How I’ve Grown

This is my fifth year in the design field.
From Interaction Design, Product Design, and UX、UI design to Visual System Design (PI/VI) , I have been continuously exploring and deepening my practice across these disciplines.

How I Design

• My design approach integrates user experience, system strategy, and visual language as a cohesive whole.

• I aim to create systems and experiences that are clearer, more meaningful, and genuinely grounded in the real world.

• I strive to maintain a balanced relationship between logic, elevation, and emotion throughout every project.

What I do

Interaction Design

• Future scenario design
• System interaction planning
• User flow optimization
• Experience architecture

Product Experience

• Product logic mapping
• Multidirectional concepting
• Service experience design
• Sustainable design thinking

Brand & Identity

• Brand visual systems
• Identity system design
• Visual language refinement
• Integrated brand experience

Visual Communication

• Communication visuals
• Information visualization
• Social media consistency
• Campaign visual design

view my work

What I