SELECTED WORKS
Facing marine pollution caused by nuclear wastewater, this project uses critical and ironic thinking to imagine future seafood under nuclear contamination. Through interactive experiences, it presents a possible scenario where humans may need to consume distorted, polluted marine organisms, aiming to awaken awareness of the severe consequences of ocean pollution and call for collective action to protect the marine environment.
Interaction Design / Brand Design / UX Design / UI Design
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XOOM is a forward-thinking experience company that envisions a future world with minimal social interaction. By predicting the needs of “super-individuals,” XOOM creates an ultra-convenient, fully social-free lifestyle through interaction-driven design, enabling people to enjoy high-quality living while saving time and money. The project also prompts reflection on the meaning of socialisation, encouraging people to rethink human connection in an increasingly isolated society.
Interaction Design / UX Design / UI Design / Speculative Design
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Launch of modern, sustainable rituals supported by artificial intelligence and virtual technology, offering an environmentally friendly alternative to traditional practices in certain regions. These redesigned rituals preserve cultural meaning while reducing material consumption and ecological impact, providing communities with a contemporary, accessible, and low-carbon way to honor their traditions.
AI Product Design / Interaction Design / Sustainable Design / Architectural Design
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This project creates a self-testing and nutritional support kit for pregnant women in impoverished mountainous regions, offering essential nutrients and simple monitoring tools across the pre-pregnancy, pregnancy, and postpartum stages to address limited medical resources. It covers brand and logo development, packaging and product design, and cost planning to ensure feasibility and sustainability, ultimately helping improve maternal safety and infant health under constrained conditions.
Service Design / Brand Design / Packaging System Design / Project Funding & Cost Planning
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The core concept of this project combines ecological sustainability with pet-friendly design. Using biodegradable, bio-based PHA materials, the project develops a series of eco-conscious community facilities and pet-related products. The community space includes a pet activity zone, a rest and social area for pet owners, and an automated vending system for pet supplies. Additionally, the project features the design of pet accessories and toys, creating a holistic, sustainable, and friendly environment that enhances interaction between pets and their owners.
Sustainable Design / Product Design / Service Design / Brand Design
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This project develops a unified visual identity for the National Key Laboratory of Vehicle-Road Collaborative Intelligent Transportation, turning its core positioning and technological vision into a clear, recognisable visual language. Built around key intelligent-transportation elements, the system enhances brand recognition and ensures consistent communication across research, academic, and public contexts. It includes the logo, typography, colour standards, auxiliary graphics, and application guidelines, presenting a cohesive and future-oriented laboratory image.
VI Design
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This project focuses on redefining Sinotruk’s brand identity system, updating its visual language to meet future needs. It includes a systematic redesign of both the graphic and typographic logos, along with the development of a comprehensive visual identity guideline. By establishing a unified brand architecture and a clearer expression of brand personality, the project enhances overall recognizability and enables Sinotruk’s brand matrix to present a more modern, professional, and internationally distinctive image in the market.
VI Design
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This project focuses on the development of the next-generation model for Sinotruk’s premium brand, SITRAK. Through a systematic analysis of vehicle positioning, user needs, and brand character, the project upgrades the form language and key identity elements. The new model preserves SITRAK’s core qualities of “prestige and premium sophistication” while further enhancing refinement and recognizability. With a more modern and professional visual presence, the design strengthens SITRAK’s competitiveness in the high-end heavy-duty truck market.
Product Design / Transportation Design / CMF Design
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